Rhetoric is the use of technique to influence and persuade an audience with little logical weight. Many arguments use humour to appeal to an audience. Humour can distract from true data and many times a funnier argument wins over a realistic one. An audience prefers someone who is more entertaining and despite credentials, would be more likely to listen to that person over somebody more qualified.
Rhetoric in the form of humour is not limited to arguments. Advertisers know that people like to be entertained. This results in many advertisements being humorous rather than informative. Do people honestly care which paper towel is more absorbent? No, people care which paper towel brand is funnier. Why else would Bounty get product placement in Zombieland? People don’t need facts to be convinced. Humour is good for convincing an audience of anything.
People use different types of rhetoric to convey a message. Downplaying oneself can be the key in getting laughs and support. An audience prefers somebody who isn’t afraid to laugh at themselves. It can also be used to gain the upper hand on other people. “Dude, don’t listen to anything Charlie Sheen says. He thinks he’s got tiger blood.” This causes people to disregard all of the sane and previously liked things that Charlie Sheen has done and focuses on the recent downfall of him. Sarcasm can be used to effectively make someone look idiotic in comparison and will get a laugh.
Rhetoric humour can also come in the forms of music and images. It’s kind of hard to take somebody seriously when they’ve been auto tuned or photoshopped. When a person sees somebody’s picture manipulated to be silly, they can’t help but associate that silliness with the person. This is the entire point of the ridicule that somebody delivers. The goal of a person in an argument is often to make the other person seem inferior, less intelligent, less entertaining, and simply silly. These things can all be achieved by simply creating a parody of something or photoshopping it.
Humour is used quite often as rhetoric. Many people don’t realize humour is rhetoric because it seems irrelevant or obviously not true. Humour can be used simply to make you like a certain idea or person more. It can also be used to make you associate a concept with something you find silly even though realistically it shouldn’t. When humour is used in an argument or debate it is rhetoric. By acknowledging this, people can see beyond the rhetoric and look at the facts.